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SHOOOPS - WE’RE BETTER TOGETHER

The Red Sock story began when three soldiers held in a prisoner of war camp during WW2 promised to wear Red Socks to remember each other and always be “TOGETHER“, should they make it back home alive.

This symbol of “TOGETHERNESS” was then brought to life again years later when two friends, John McInroy and Ian Symons, sought a way to honour and celebrate life through their own friendship. Hearing the tale of the original Red Sockers, and in a crazy moment, they too decided to give each-other a pair of red socks and vowed to wear them every Friday. By doing this small inconsequential thing they committed to consciously connect, remember and celebrate their friendship, and to always be “TOGETHER” no matter where they might physically be in the world.

About Us Get the Socks

I WEAR RED SOCKS ON FRIDAY

THE STORY STARTS  WITH THE INCREDIBLE JOURNEY OF SIDNEY FEINSON AND HIS TWO FELLOW SOUTH AFRICANS. WHILST BEING HELD CAPTIVE IN A PRISONER OF WAR CAMP IN ITALY DURING WWII, THEY MADE A PACT THAT SHOULD THEY MAKE IT BACK HOME ALIVE, THEY WOULD WEAR RED SOCKS TO REMEMBER EACH OTHER AND ALWAYS BE “TOGETHER”.

The Story

Making a Difference

  • The Spirit

    The spirit of the red socks has spread from South Africa across the world and are now worn in over 70 countries.

  • The Initiative

    50% of the revenue from every pair of socks sold goes to the Unogwaja Light Fund, investing in the future South Africa.

  • The Good Work

    The Light Fund invests in community based organisations which focus specifically on education & skills development.

GET YOUR SHOOOPS ON!

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